https://yoavbender.com Yoav Bender Thu, 08 Oct 2026 09:31:50 +0000 https://yoavbender.com en https://yoavbender.com/Homepage Tue, 03 Sep 2019 14:48:48 +0000 Yoav Bender https://yoavbender.com/Homepage https://yoavbender.com/I-Am-OK-AI-short-film Wed, 30 Sep 2026 12:39:06 +0000 Yoav Bender https://yoavbender.com/I-Am-OK-AI-short-film .video-gallery { display: flex; flex-direction: column; gap: 16px; } .video-item { position: relative; width: 100%; aspect-ratio: 16 / 9; } .video-item iframe { width: 100%; height: 100%; display: block; border: 0; } I Am OK | AI short film I Am OK is a short AI-assisted film about the distance between saying we’re fine and actually feeling it. It follows a man who leaves the confinement of his everyday life for the open sea, where freediving becomes both an escape and a confrontation with everything he has kept beneath the surface. I created and directed the film, combining generative AI with traditional filmmaking, editing, compositing, and sound design to build an intimate, dreamlike journey through isolation, fear, and release. AI &amp; Production Tools Midjourney | Visual development and keyframesSeedance | Image-to-video generation and animationTopaz Video AI | Enhancement, detail restoration, and 4K upscalingAdobe After Effects | Compositing, visual effects, and cleanupDaVinci Resolve | Editing, color grading, and final delivery Sound Design | Boaz Bentur <img width="3840" height="1632" width_o="3840" height_o="1632" data-src="https://freight.cargo.site/t/original/i/2029b6a1903ff2358d85a34a162ce62e404b8df725f190b963097879fb6de55d/I-am-OK-1-00-29-04.png" data-mid="252756651" border="0" src="https://freight.cargo.site/w/1000/i/2029b6a1903ff2358d85a34a162ce62e404b8df725f190b963097879fb6de55d/I-am-OK-1-00-29-04.png" /><img width="3840" height="1632" width_o="3840" height_o="1632" data-src="https://freight.cargo.site/t/original/i/7d1b915afba2de750beaf7f9f3e3a8a011e74d3fd5651382ecfcdbb50b1f546f/I-am-OK-1-01-21-09.png" data-mid="252756652" border="0" src="https://freight.cargo.site/w/1000/i/7d1b915afba2de750beaf7f9f3e3a8a011e74d3fd5651382ecfcdbb50b1f546f/I-am-OK-1-01-21-09.png" /><img width="3840" height="1632" width_o="3840" height_o="1632" data-src="https://freight.cargo.site/t/original/i/6d97bc9b16d69437578754e438f436f94c0a1ccf11357b0d1a425bd662c910d8/I-am-OK-1-01-49-05.png" data-mid="252756653" border="0" src="https://freight.cargo.site/w/1000/i/6d97bc9b16d69437578754e438f436f94c0a1ccf11357b0d1a425bd662c910d8/I-am-OK-1-01-49-05.png" /><img width="3840" height="1632" width_o="3840" height_o="1632" data-src="https://freight.cargo.site/t/original/i/b2d92dede15e28148310dc6d57f18b9dc2b59e28bc5721e53685620e1b8e9965/I-am-OK-1-02-59-02.png" data-mid="252756654" border="0" src="https://freight.cargo.site/w/1000/i/b2d92dede15e28148310dc6d57f18b9dc2b59e28bc5721e53685620e1b8e9965/I-am-OK-1-02-59-02.png" /><img width="3840" height="1632" width_o="3840" height_o="1632" data-src="https://freight.cargo.site/t/original/i/56387a443ffe4d63e6967ede5c84912b688966349631d22b217fa3aa69d9a453/I-am-OK-1-03-28-17.png" data-mid="252756655" border="0" src="https://freight.cargo.site/w/1000/i/56387a443ffe4d63e6967ede5c84912b688966349631d22b217fa3aa69d9a453/I-am-OK-1-03-28-17.png" /> https://yoavbender.com/monday-com-Identity Wed, 18 Mar 2026 14:10:06 +0000 Yoav Bender https://yoavbender.com/monday-com-Identity Defining monday.com’s Visual Language A long-term visual system that unifies monday.com’s campaigns across formats, budgets, and production scales, creating a recognizable brand language closely tied to the product. These projects trace the ongoing evolution of monday.com’s advertising language. With every shoot, I refined the look and feel across large brand campaigns and lean performance ads, building a system that holds together at every production level. The challenge was making campaigns with very different budgets feel like part of the same world. Through art direction, design systems, animation, and color, I built a cohesive language that keeps the brand recognizable in every format. .video-gallery { display: flex; flex-direction: column; gap: 16px; } .video-item { position: relative; width: 100%; aspect-ratio: 16 / 9; } .video-item iframe { width: 100%; height: 100%; display: block; border: 0; } https://yoavbender.com/monday-com-Visual-Evolution Wed, 18 Mar 2026 12:56:05 +0000 Yoav Bender https://yoavbender.com/monday-com-Visual-Evolution Evolving monday.com’s Visual Language After establishing the visual language of the first campaign I directed, we traveled to New York to expand it into a new series of ads, with one goal: a more unified, recognizable advertising language for monday.com. I defined the art direction and overall look and feel, from camera and lens choices to styling, wardrobe, color, design system, and animation, tightening the connection between the brand and the product. https://yoavbender.com/Guestyval-2026 Thu, 08 Oct 2026 09:31:50 +0000 Yoav Bender https://yoavbender.com/Guestyval-2026 .video-gallery { display: flex; flex-direction: column; gap: 16px; } .video-item { position: relative; width: 100%; aspect-ratio: 16 / 9; } .video-item iframe { width: 100%; height: 100%; display: block; border: 0; } Guestyval 2026 | Stage Animations For Guestyval 2026 in Madrid, I created a large collection of stage animations for Guesty’s speakers and presentations. The project called for a high volume of content on a demanding schedule, with a consistent visual language across every session. I built an efficient production workflow that let me move quickly from concept to final delivery without compromising the quality, clarity, or impact of the animations on the large-format stage screens. The video below is a short edit of selected animations from the event. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c8d4b84d4e62c43c58ab81260dc20c89007166d9bc65826f08a0b15dd206b430/Artboard-1.png" data-mid="253038202" border="0" src="https://freight.cargo.site/w/1000/i/c8d4b84d4e62c43c58ab81260dc20c89007166d9bc65826f08a0b15dd206b430/Artboard-1.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/584001cadc6a3e86c4fc760a110591b8f7ba2512399f1a49c537e589d070aca5/Artboard-2.png" data-mid="253038203" border="0" src="https://freight.cargo.site/w/1000/i/584001cadc6a3e86c4fc760a110591b8f7ba2512399f1a49c537e589d070aca5/Artboard-2.png" /> https://yoavbender.com/The-Journey-Within Sat, 11 Jul 2020 15:10:00 +0000 Yoav Bender https://yoavbender.com/The-Journey-Within Created at the end of a year-long journey through Asia, this personal motion project explores travel as both an outer adventure and an inner one. Beyond the landscapes and passing moments, it reflects on facing yourself and your fears, and on the quiet transformation that happens along the way. Created by | Yoav Bender Voice | Kasha Bender Sound Design | Agustin Scavino https://yoavbender.com/monday-com-Creative-Shift Tue, 17 Mar 2026 12:39:39 +0000 Yoav Bender https://yoavbender.com/monday-com-Creative-Shift New Creative Direction for monday.com I led this project to explore a new creative direction for monday.com’s marketing ads. User research revealed a strong emotional connection to the product, which inspired a more human approach to the campaign’s storytelling and visual language. Produced entirely in-house, the ad was filmed at the monday.com office with employees and a small internal crew. I directed the project end to end, from concept and art direction through post-production and design. The campaign was a success: it was translated into five languages, still runs today as an acquisition campaign, and opened the door to larger productions and a new audience for the brand. https://yoavbender.com/monday-com-Real-Clients Wed, 18 Mar 2026 13:29:36 +0000 Yoav Bender https://yoavbender.com/monday-com-Real-Clients Real Customer Stories At monday.com, our team saw an opportunity to bring real customers into our campaigns and let them tell their stories firsthand. By interviewing actual users and featuring them in the ads, we created a more authentic, relatable connection to the product. https://yoavbender.com/Our-Journey-to-Myanmar Tue, 28 Apr 2020 13:40:05 +0000 Yoav Bender https://yoavbender.com/Our-Journey-to-Myanmar Myanmar is where we watched millions of bats pour out of their cave at sunset, walked through fields of hot peppers, saw fishermen paddle with their legs, met some of the kindest people, and witnessed the most beautiful sunrise. https://yoavbender.com/The-Wonders-of-Kyrgyzstan Sat, 19 Oct 2019 09:42:42 +0000 Yoav Bender https://yoavbender.com/The-Wonders-of-Kyrgyzstan I arrived in Kyrgyzstan with certain expectations, and honestly, it exceeded every one of them. The landscapes are breathtaking: just when you think you’ve seen the most beautiful view of your life, ten minutes later something surprises you again. And then there are the Kyrgyz people, some of the kindest and most genuine people I’ve met on my travels. It’s been a few weeks since we left, but their warm smiles and hospitality will stay with me forever, and so will the nature. I tried to capture all of it in this video, and I hope it inspires you to see this place with your own eyes one day. The constant rush, and the worry about the past and the future, make it easy to miss what’s right in front of us. Traveling or working, we’re always thinking about the next thing. I’m guilty of it too, but every day I realize a little more that worrying about what did or didn’t happen doesn’t really matter. So I hope this video reminds you that "in this instant, in this magnificent moment, we have everything."