Evolving monday.com’s Visual Language
After establishing the visual language of the first campaign I directed, we traveled to New York to expand it into a new series of ads, with one goal: a more unified, recognizable advertising language for monday.com.
I defined the art direction and overall look and feel, from camera and lens choices to styling, wardrobe, color, design system, and animation, tightening the connection between the brand and the product.
After establishing the visual language of the first campaign I directed, we traveled to New York to expand it into a new series of ads, with one goal: a more unified, recognizable advertising language for monday.com.
I defined the art direction and overall look and feel, from camera and lens choices to styling, wardrobe, color, design system, and animation, tightening the connection between the brand and the product.