New Creative Direction for monday.com
I led this project to explore a new creative direction for monday.com’s marketing ads. User research revealed a strong emotional connection to the product, which inspired a more human approach to the campaign’s storytelling and visual language.
Produced entirely in-house, the ad was filmed at the monday.com office with employees and a small internal crew. I directed the project end to end, from concept and art direction through post-production and design.
The campaign was a success: it was translated into five languages, still runs today as an acquisition campaign, and opened the door to larger productions and a new audience for the brand.
I led this project to explore a new creative direction for monday.com’s marketing ads. User research revealed a strong emotional connection to the product, which inspired a more human approach to the campaign’s storytelling and visual language.
Produced entirely in-house, the ad was filmed at the monday.com office with employees and a small internal crew. I directed the project end to end, from concept and art direction through post-production and design.
The campaign was a success: it was translated into five languages, still runs today as an acquisition campaign, and opened the door to larger productions and a new audience for the brand.