New Creative Direction for monday.com
I led this project as an exploration of a new creative direction for Monday.com’s marketing ads. User research revealed a strong emotional connection between people and the product, which inspired a more human approach to the campaign’s storytelling and visual language.
Produced entirely in-house, the ad was filmed in the monday.com office with employees and a small internal team. I led and directed the project end-to-end, from concept and art direction to post-production and design.
The campaign was a success, translated into five languages, and continues to run as an acquisition campaign to this day, opening the door to larger productions and a new audience for the brand.
I led this project as an exploration of a new creative direction for Monday.com’s marketing ads. User research revealed a strong emotional connection between people and the product, which inspired a more human approach to the campaign’s storytelling and visual language.
Produced entirely in-house, the ad was filmed in the monday.com office with employees and a small internal team. I led and directed the project end-to-end, from concept and art direction to post-production and design.
The campaign was a success, translated into five languages, and continues to run as an acquisition campaign to this day, opening the door to larger productions and a new audience for the brand.